The newest analysis by the polling institute YouGov exhibits that 19% of Australians think about themselves flexitarians, consuming primarily plant-based meals and sometimes meat and fish. Moreover, throughout all of the Australian states, the flexitarian weight loss program was the most well-liked alternative after an ordinary omnivorous weight loss program.
The ballot additionally exhibits that 6% of shoppers have adopted a vegetarian or vegan weight loss program, pushed primarily by younger shoppers. Notably, this development is considerably extra prevalent in Victoria, the place one in ten shoppers have adopted a plant-based weight loss program, in line with the authors.
The information additionally reveals {that a} decrease share of Gen Z and Child Boomers recognized as flexitarians, with solely 12%, in comparison with Millennials and Gen X, who have been roughly 25%. In the meantime, Gen Z and Millennials usually tend to undertake a completely vegetarian or vegan weight loss program than older generations, Gen X and Child Boomers.
![The latest research by the polling institute YouGov shows that 19% of Australians consider themselves flexitarians, eating primarily plant-based foods and occasionally meat and fish.](https://vegconomist.com/wp-content/uploads/sites/3/Serving-suggestion-5-scaled.jpg)
Style, the highest issue
Nevertheless, regardless of the rising plant-based development, 66% of shoppers throughout generations nonetheless think about themselves meat eaters. Three-quarters of Child Boomers (usually referring to people born between 1946 and 1964) say they devour meat or poultry commonly, whereas three in 5 Millennials and Gen X additionally devour meat commonly. Pescetarians make up 5% of all Australian shoppers.
The ballot additionally measured style, worth, and well being as prime elements influencing meals decisions. Throughout all diets, style resulted within the prime consideration for shoppers when deciding what to eat. However whereas meat eaters gave it 59% in comparison with worth and well being, pescetarians, flexitarians, and vegetarians ranked style beneath 50%.
Value was the subsequent vital consideration amongst meat eaters, pescatarians, vegetarians, and vegans, adopted by well being. Nonetheless, in line with YouGov, a bigger proportion of flexitarians point out well being as a prime consideration when deciding what to eat in comparison with worth.
Ultimately, the analysis studied the most well-liked cuisines throughout main weight loss program varieties in Australia, revealing that Australian, Italian, and Thai stand out as Aussies’ most favored cuisines, adopted by Chinese language and Indian.
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Lowering meat consumption
Additionally, one other examine by Australia’s Griffith College has discovered that 32.2% of respondents have diminished their meat consumption over the previous yr.
Australia is taken into account the world’s third fastest-growing marketplace for plant-based meals. In response to Meals Frontier, shopper spending on plant-based meats in Australia is projected to succeed in A$3 billion by 2030.
A report earlier this yr discovered that the Australian alt protein business had grown tenfold over the previous few years. Nevertheless, the sector faces infrastructure and provide bottlenecks challenges alongside makes an attempt to limit the labeling of meat options.
“Earlier this yr in January, we explored knowledge from YouGov Profiles which revealed that near two in 5 Australian shoppers say they’re actively attempting to scale back their meat consumption. Now, forward of World Meals Day, newest analysis by YouGov reveals how widespread adoption of different diets wherein little or no meat is consumed has grown in Australia – some ten months later,” Samuel Tan, content material supervisor for YouGov mentioned.